Event Marketing Manager

Title - Marketing Manager

Location – London (Hybrid)

Salary – Up to £50,000 p. a. plus additional comms of £5k+

Overview:

As an experienced marketer, you’re familiar with the dynamic nature of the role. Here’s what you can expect in your position as our client’s Event Marketing Manager:

Key Responsibilities:

• Strategic Marketing Leadership: Take full ownership of marketing strategies for your event portfolio, ensuring creative and effective approaches that drive success from start to finish.
• Multi-Channel Campaign Execution: Leverage a variety of channels—including email marketing, social media, SEO, and PPC—to discover new prospects, boost brand visibility, and engage target audiences.
• Partnership Development: Lead the charge in building and maintaining long-term, impactful partnerships with top associations, publications, and influencers across the globe.
• Revenue Growth & Customer Engagement: Actively nurture prospects and past customers to enhance revenue streams and achieve set targets.
• Compelling Content Creation: Craft persuasive and engaging copy for each stage of the event lifecycle, experimenting with communication methods and analyzing results to optimize performance.
• Stakeholder Collaboration: Build strong relationships with key stakeholders, including expert speakers and sponsors, to secure their support in promoting events through their networks.
• Campaign Analysis & Improvement: Regularly assess the effectiveness of marketing campaigns and activities, using data-driven insights to identify future opportunities and address potential challenges.

What You Bring to the Team:

• Experience: 3-4+ years of marketing experience, ideally within B2B publishing, conferences, events, exhibitions, or a membership organization.
• Proven Track Record: Demonstrated success in managing comprehensive marketing campaigns, including email marketing, social media, stakeholder engagement, media partnerships, and data analysis.
• Communication & Teamwork: Exceptional communication skills, with the ability to clearly articulate ideas and collaborate effectively across departments and seniority levels.
• Copywriting Excellence: Proficient in crafting compelling content across various mediums, driving engagement with our community and boosting event participation.
• Data-Driven & Commercial Mindset: Experience in managing marketing budgets with a focus on maximizing ROI and profitability.
• Creative Problem-Solving: A proactive problem-solver who dives into details to make informed decisions.
• Ambition & Results-Driven: A passion for not only meeting but exceeding lead and revenue targets, with a strong team-oriented approach.
• Independence & Flexibility: Ability to work autonomously, manage tight deadlines, and adapt to unexpected challenges as they arise.
• Willingness to Travel: Open to international travel as required by the role.