Conference Producer
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| Job Type | Permanent Full Time |
| Location | Central London and working from home |
| Area | London, EnglandRemote / Home Based, England |
| Sector | Event Production, Management & Logistics - Conference ProductionEvent Production, Management & Logistics - Event ContentEvent Production, Management & Logistics - Webinar / Virtual Event Production |
| Salary | Up to £35,000 plus 20% bonus |
| Start Date | ASAP |
| Advertiser | Nadia Zachary |
| Telephone | 01494257028 |
| Job Ref | 238 |
| Job Views | 529 |
- Description
The role involves producing commercial events for the insurance and compliance markets,taking the overall lead on the end to end project management. Through a research-led approach, you will be producing events that include conferences, summits, congress, awards and webinars.
You will work alongside and effectively with the editorial, marketing, operations, and sales teams to ensure the events achieve their goals and targets and meet the needs of the target audience and sponsors. You will contribute to new ideas that help further commercial growth on your events and identify new potential launch events, developing validation skills and building business cases.Production
- Analyse past 3 years’ event feedback, the audience, financials and the competitor landscape and pull together your findings in a digestible manner to support the direction of the event.
- Create a target audience grid and call tracker
- Conduct detailed F2F and telephone research with approx. 30 relevant contacts, or as required, to reach clarity on the event content, format and experience to ensure delivery of the target commercials.
- Present your market research in a clear and succinct way to support the validity of the key themes, topics, title, timing, price point and location.
- Establish an industry leading advisory board, where relevant, and hold an advisory board meeting to help shape the agenda, sense check your ideas and discuss key topics, speaker and sponsor ideas.
- Work to deadlines, as outlined in the production schedule.
- Through your detailed research, write topical and commercially viable conference programs.
- Work closely with, influence and get buy-in from the relevant in-house editorial teams to ensure the production of relevant content and to leverage existing contacts and relationships in the industry.
- Identify through research, invite and confirm high-level speakers that your target audience wants to hear from.
- Identify new topics for launch and present to your manager; learn validation skills and undertake ad-hoc validation projects to further your skills-set.
- Identify and propose new ideas to drive the commercial growth of your events.
- To build strong external relationships with industry stakeholders, sponsors and speakers.
Copy writing
- Write comprehensive topic briefing documents born from your research which contain essential information about the key industry issues, market and event to brief all internal stakeholders (SPEX, delegate sales, marketing, editorial and operations).
- Create and write promotionally led marketing copy for press releases, emails, the event website and brochures that is in the tone and language of the market and which generates enquiries and bookings.
- Write separate value propositions for: delegates; sponsors and speakers
Project Management
- Act as project manager ensuring the production of high quality, industry leading commercially viable events are delivered on time.
- Project-manage the involvement of internal stakeholders to ensure the event meets deadlines and revenue targets.
- To work independently to solve problems and to support team members to optimise revenue delivery on your events.
Commercials
- Engage with and work to the event P&L.
- Where overspend is necessary to ensure approved by your manager with a clear justification.
- Develop a strong understanding of the core KPIs: targeting; del yield and vol; spex pipeline; lead-time; speaker quality and volume, to drive the business forward.
- Build and drive the end-to-end project plan for each of the events, manage the event P&Ls, and report on performance versus key milestones and KPIs.
Sponsorship
- During research identify appropriate, warm sponsor leads and make initial contact and then feed to the sales team
- Develop a clear and compelling value proposition and assist with proposal writing
- Attend sponsor client meetings to talk through the event concept and audience.
Onsite
- Attend all the content sessions and guide the event team so that the event is delivered to the expectation of the audience, speakers and sponsors
Productivity
It is anticipated that a producer’s time will be spent directionally as follows:
- 5% planning and analysis
- 35% market research (5 research calls per day for 90 days per year)
- 20% speaker acquisition
- 20% copywriting
- 10% project management
- 5% other
Hours
- 37.5 hours per week with hybrid working with a minimum of 1 to 2 days in the office (East London) As part of your contract you are required to do extended hours when at an event, as the event requires.
- On a small number of occasions, you will be required to do an overnight stay when an event is taking place outside of London.
- Minimum 1+ years commercial conference production experience
- Educated to degree level or equivalent experience
- Sales CRM (SalesForce, MS Dynamics or similar) but not essential
- Strong Microsoft Excel
- Strong qualitative and quantitative research skills; analytical; confident and keen to be on the telephone
- Project management skills
- Excellent interpersonal and communications skills
- A strong copy writer & able to communicate an effective value proposition, customer benefits
- Good business acumen; results driven
- High standards
- Structured and organised, but also flexible, with good time management
- Clear understanding of KPIs
- Clear understanding of the commercial business practices that underpin conferences, a strong commercial awareness and a clear comprehension of profit and loss/basic business principles
- Knowledge of insurance or compliance helpful, but not essential
- Enthusiastic, ambitious, and committed to a career in events
- A brilliant communicator who inspires and influences others
- Results orientated with strong business acumen and attention to detail
- Highly organised, calm and rational
- A team player who is great at collaborating but who is equally able at working independently.
